AB InBev · Quilmes · Consumer goods · beer
Over 1 million orders a month from 150 distributors in Argentina and Paraguay, in real time
AB InBev's distributors in Argentina and Paraguay take orders with Masuno, a custom-built sales app. Tracy runs behind it: real-time orders, each distributor's objectives, claims tracking and, now, AI that suggests what to order.
Tracy screens with sample data.
Results
1M+
orders a month
150
distributors in Argentina and Paraguay
3,500
users
330,000
points of sale
The problem
A network of hundreds of distributors with its own sales app needed orders, objectives and claims from across the network in real time and in one place, instead of scattered across each distributor.
What Tracy does
The custom-built Masuno app is the face of the network. Tracy is the engine behind it: real-time orders, objectives, claims tracking and AI-suggested orders.
- Real-time orders: every order in the network, visible and validated the moment it is placed.
- Objectives for each distributor, loaded and tracked in one place.
- Tracking of distributor claims and incidents, with end-to-end traceability.
- AI-suggested orders for every point of sale.
Status today
In production, continuously evolving through 2025 and 2026.
