Quilmes distributors · Consumer goods · indirect channel
Selling to the customers no sales rep visits
Every distributor has hundreds of low-frequency customers: the truck still stops by, but no sales rep gets around to offering them anything. With Tracy, those customers receive a suggested order on WhatsApp with their catalog and prices, and confirm it right there.
Tracy screens with sample data.
Results
1 in 10
proactive contacts results in a purchase
15%
respond to the suggested order
2 in 3
of those who respond place an order
8
distributors in production
The problem
Capture sales from customers who don't justify a visit and don't buy through the manufacturer's app, at a cost per order that works for the distributor.
What Tracy does
Tracy as the marketplace behind the channel: catalog, per-customer pricing and validated orders, plus a suggested order for every long-tail customer, delivered on WhatsApp.
- A suggested order for every long-tail customer, with their distributor's catalog and prices.
- It arrives on WhatsApp, the channel the store already uses.
- The order enters the distributor's operation already validated, ready for delivery.
Status today
8 distributors in production in 2026.
