Customer case studies

How brands, wholesalers and logistics operators run their commercial network with Tracy, with the numbers for each one.

11×

more samples with the same team

CCU

From 4,000 to 45,000 samples a month, each one traceable

Beverages

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AB InBev · Quilmes

Over 1 million orders a month from 150 distributors in Argentina and Paraguay, in real time

Consumer goods · beer

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Quilmes distributors

Selling to the customers no sales rep visits

Consumer goods · indirect channel

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AB InBev · Quilmes

Objectives for the whole network, loaded in 1–2 days instead of a week

Consumer goods · beer

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distributors on a B2B channel that didn't exist before

PepsiCo · Mi Negocio+

62 distributors selling to stores at the right price, from day one

Consumer goods · snacks and beverages

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Unilever

900 sales reps from 55 distributors, tracking their objectives in the app they already use

Consumer goods · personal and home care

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PepsiCo · Rumbo

An excellence program for 60 distributors, with every claim tracked until it's closed

Consumer goods · snacks and beverages

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Unilever · Compra Beauty

Compra Beauty: Unilever's B2B ecommerce, with AI for the store, the sales rep and management

Consumer goods · personal care

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Go-live 2026

after a successful end-to-end production pilot

Agricultural innovation program · Panama

A marketplace where thousands of producers in Panama redeem their innovation vouchers

Public sector · agriculture

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Customer case studies

From 4,000 to 45,000 samples a month, each one traceable

Over 1 million orders a month from 150 distributors in Argentina and Paraguay, in real time

Selling to the customers no sales rep visits

Objectives for the whole network, loaded in 1–2 days instead of a week

62 distributors selling to stores at the right price, from day one

900 sales reps from 55 distributors, tracking their objectives in the app they already use

An excellence program for 60 distributors, with every claim tracked until it's closed

Compra Beauty: Unilever's B2B ecommerce, with AI for the store, the sales rep and management

A marketplace where thousands of producers in Panama redeem their innovation vouchers

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