AB InBev · Quilmes · Consumer goods · beer
Objectives for the whole network, loaded in 1–2 days instead of a week
Quilmes sets volume objectives for each of its distributors, and each distributor cascades them to its team. The process lived in spreadsheets and depended on every supervisor. Today it is defined, allocated and tracked in a portal used by both the brand and its distributors.
Objectives and loyalty
Tracy screens with sample data.
Results
1–2 days
to load objectives, down from a week
70
distributors on the portal
The problem
Manage each distributor's volume objectives and cascade them to their teams without spreadsheets or data entry that depended on every supervisor.
What Tracy does
An objectives portal for loading, allocating and role-based tracking, with bulk editing for the whole network.
- The brand loads the objectives and each distributor allocates them across its team.
- Bulk editing: one or two users per distributor load everything, without depending on each supervisor.
- Role-based tracking: managers, regional analysts, supervisors and sales reps each see their progress.
Status today
In production in 2026 with bulk editing.
