PepsiCo · Rumbo · Consumer goods · snacks and beverages
An excellence program for 60 distributors, with every claim tracked until it's closed
PepsiCo measures and improves its distributors' execution with Rumbo, its excellence program. Rumbo is a custom-built platform for the program; Tracy adds tracking of distributor claims and the tasks in each operating plan.

Tracy screens with sample data.
The problem
Make sure the claims and requests from the program's distributors don't get lost and can be tracked, and give each distributor's operating plan tasks with an owner and a due date.
What Tracy does
Rumbo is the program's custom-built platform. Tracy integrates claims tracking and the operating plan tasks.
- Every distributor claim is logged, assigned and tracked until it's resolved.
- Traceability of who requested what, who handled it and when it was closed.
- The tasks in each distributor's operating plan, with an owner and a due date, on the same platform.
Status today
Active in Argentina with 60 distributors. The program also operated in Brazil.



