Unilever · Compra Beauty · Consumer goods · personal care
Compra Beauty: Unilever's B2B ecommerce, with AI for the store, the sales rep and management
Pharmacies and beauty stores buy from Unilever through Compra Beauty. In 2026 the platform adds recommendations and forecasting based on each store's purchase history, plus agents that assist the store, the sales teams and management.
B2B marketplace
AI agents
Tracy screens with sample data.
The problem
Help every store buy better and more often, and give sales teams and management visibility into the whole channel so they can act on it.
What Tracy does
Compra Beauty's B2B marketplace, recommendation engines and demand forecasting, and a new layer of agents for stores, sales reps and management.
- Per-store recommendations: what each store should buy, based on its history and that of similar stores.
- Demand forecasting to anticipate what, and how much, the network will order.
- Agents for the store that buys, for the sales team that serves it and for the management team that oversees the whole operation.
Status today
In production, with the 2026 AI layer: recommendations, forecasting and agents.
