Unilever · Consumer goods · personal and home care
900 sales reps from 55 distributors, tracking their objectives in the app they already use
Unilever sets objectives for its distributors' sales forces. Tracy brings them into the app every sales rep already uses in the field, with campaign-based administration and tracking by distributor.
Objectives and loyalty
Tracy screens with sample data.
Results
900
sales reps
55
distributors
The problem
Get the brand's objectives to every sales rep at every distributor, and know how each one is doing without waiting for the period to close.
What Tracy does
A campaign objectives portal integrated with the sales rep app, with two expansions approved in 2026.
- Campaign objectives for sales reps across the whole network.
- Every sales rep sees their progress in the app they use every day.
- Tracking by distributor for administrators, analysts and supervisors.
Status today
In use since 2024.
